Ask How does ad scheduling work in Google Ads and when should you use it?

[Meridian]

Ad scheduling lets you choose specific days and times for your ads to show. You go into the campaign settings and set a schedule based on when you want your ads to run. This is useful when you know your audience is more active at certain times, like weekday mornings for a B2B service, or when your business only operates during certain hours. Running ads at 3am when no one can respond to a lead is just wasted budget. Have you used ad scheduling and found it made a real difference in results?

 

[Dean101]

Instead of running all day, every day, you can pick certain days or hours when your audience is most likely to be online. For example, a restaurant might run ads around lunch and dinner time, while an office-based business may only advertise during work hours. This helps you spend your budget more wisely and avoid paying for clicks at times that don't bring good results. You can also increase or decrease your bids during specific hours based on performance. Ad scheduling is best used when you know when your customers are most active or when your business only operates during certain times