Ask What tricks do you use to make display ad creatives feel “native” to the site they appear on?

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Hey folks, I've been experimenting with display ads lately and trying to make them blend better with the sites they show up on.

I want to try matching colors and fonts to the site's style. I also tested using images and messaging that feel more like the site's usual content.

I played around with different formats to see if the ads look less intrusive. Sometimes the ads still stand out too much, which seems to turn people off. I'm curious about how to make creatives feel more natural and less like ads.

What tricks do you use to make display ad creatives feel "native" to the site they appear on?
 

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