Ask Have you tested native-style creatives within display ad placements? How did they perform?

[jenifix]

Hey all, I've been experimenting with display ads for a while now. I've tried using standard banner formats and some animated creatives to see what catches the eye. Recently, I started mixing in some native-style creatives that blend more naturally with the content on the sites.

I noticed these native-style ads feel less intrusive and sometimes get better engagement. I've tested different visuals and messaging to match the platform's vibe. It's been interesting to compare results with the more traditional display ads I usually run.

Have you tested native-style creatives within display ad placements? How did they perform?

 

[Brajet]

They just fit in with the content around them, so people don't instantly think, Ugh, another ad, and end up clicking more. CTRs usually go up, and folks remember the brand better since it doesn't feel pushy. Of course, it depends on the audience and where the ad is placed as some spots just don't work as smoothly. But overall, they're a solid move if you want engagement without annoying people.