Ask Do you use AI tools to generate native ad copy or creatives?

[SuperAffiliateX]

I've been wondering how AI tools fit into creating native ad copy and creatives. Recently, I experimented with a couple of AI platforms to generate headlines and image ideas. The results surprised me in some ways, offering fresh angles I hadn't thought of before.

I ran those AI-generated versions alongside my usual content to compare performance. Some ads clicked better with audiences, while others felt off. It's interesting to see how much AI can influence the creative process even when I'm still learning the ropes.

Do you use AI tools to generate native ad copy or creatives?

 

[Daniel084]

AI can throw out ideas you wouldn't come up with on your own, which is useful when you're stuck or running low on creativity. But the issue is knowing which suggestions are actually good and which ones just sound clever without working in practice. They still need to fit the platform and audience.

 

[Edward22]

When you say some felt off, that's usually the AI not understanding context well enough. It can generate options based on patterns it learned, but it doesn't know your specific audience or where the ad is running. That's why comparing performance is so important. You might find that AI works better for certain types of headlines or formats but not others.

 

[Brendan]

You really have to run the numbers before trusting any headline, whether it came from AI or your own brain. I have been surprised both ways, where AI headlines I thought were weak actually outperformed my favorites, and ones that sounded perfect bombed completely. The audience decides what works, not us.