Ask What is the value of running call only ads in Google Ads for service based digital marketing campaigns?

[Newman]

Call only ads are ads that appear on mobile devices and are designed to get people to call a business directly instead of visiting a website. For service-based businesses like plumbers, clinics, or repair shops, a phone call is often worth more than a website visit because it means someone is ready to book or ask a specific question. These ads remove the extra step of clicking through a website and going through a contact form. The person just taps the ad and calls. This works especially well for local services where customers want quick answers. Do you think call only ads work better for certain service industries than others?

 

[Luna Logics]

Call-only ads tend to work best in service industries where speed and urgency matter more than research. When people need immediate help, they're more likely to call straight away, so the format converts very efficiently in those cases. They don't work as well for services where customers usually compare options, read details, or need longer decision-making time, because skipping the website can reduce trust-building. Overall, they're strongest for quick-response, high-intent situations where a phone call is the natural next step.