Google Ads has location targeting built in, which means you can set your ads to show only to people in a specific city, neighborhood, or even a set radius around a particular address. This is very useful for businesses that only serve a local area, like a restaurant, a clinic, or a repair shop. You save money by not showing ads to people who are too far away to become your customers. The targeting is quite precise when set up properly. Do you use location targeting in your current campaigns, and how narrow do you go?