Ask What is the impact of pausing and resuming Google Ads campaigns frequently?

[Meridian]

Google Ads uses a learning period when a campaign starts or restarts. During this time, the system is figuring out the best way to show your ads based on performance data. When you pause and resume a campaign often, you keep resetting that learning period, which means your campaign never fully stabilises. Your cost per click can go up and your results can become inconsistent. Most marketers try to keep campaigns running steadily and make small adjustments instead of stopping them completely. So what do you think causes most advertisers to pause their campaigns too often?