Brajet
Emerald
- DOLLAR$
- $13,919.67
Impression share tells you what percentage of the time your ad actually showed up compared to how many times it could have shown up. For example, if your impression share is 40 percent, it means your ad only appeared in 40 out of every 100 possible searches where it was eligible. This is useful because it shows you how much room there is to grow. If your share is low because of budget, you know you need more spend. If it is low because of ad rank, which is a score Google gives based on your bid and ad quality, then you need to improve the ads themselves. Do you regularly check impression share when managing campaigns?
