Ask What's the first thing you'd investigate about a Google Ads campaign with a high CTR but low conversion rate?

[Dean101]

The first thing I'd investigate in a Google Ads campaign with a high CTR but low conversion rate is the alignment between the ad and the landing page. A high CTR suggests the ad is attracting attention and generating clicks, but if conversions remain low, visitors may not be finding what they expected after clicking. I would review the landing page's messaging, design, load speed, and call-to-action to ensure they match the ad's promise. I'd also analyze audience targeting and search intent to confirm the campaign is reaching users who are genuinely interested in the offer.