Meridian
Gold
- DOLLAR$
- $14,332.75
Google has far more users, so your ads reach more people, but that also means more competition and higher costs per click. Bing, which is Microsoft's search engine, has fewer users but those users tend to be older and sometimes have more spending power. Bing ads also cost less on average because fewer advertisers compete there. If your product appeals to a professional or older audience, Bing can give you good results at a lower price. Many digital marketers run both and compare which one brings better returns. Which platform have you seen better results from?
