Ask What is the difference between a Google Ads campaign that is underperforming and one that just needs more time?

[Meridian]

A campaign that is underperforming usually shows clear warning signs, like very low click rates, bad ad copy, or landing pages that do not match what the ad promised. But a campaign that just needs more time is one where the basics are solid, the targeting makes sense, and Google is still learning from the data. Google needs enough clicks and conversions to optimize properly. So what do you think is a fair amount of time to give a new campaign before calling it a failure?