Ask What is the difference between running ads on Google Search and running ads on YouTube in digital marketing?

[Brajet]

Google Search ads appear when someone is actively typing a question or looking for something, so the intent is already there. YouTube ads interrupt someone who is watching a video, so the intent may not be there yet. This means Search ads are better for catching people who are ready to act, while YouTube ads are more useful for building awareness or introducing a product. The formats are also different, since Search ads are text-based and YouTube ads use video. Which of these two do you think is more effective for a brand trying to reach new customers?