Ask What is the impact of a low conversion rate landing page on overall Google Ads performance?

[Brajet]

A landing page is the page people land on after clicking your ad. If that page does not convince them to take action, like buying or signing up, your conversion rate drops. Google Ads actually tracks this and starts to see your ads as less useful. Over time, you end up paying more for each click because Google rewards ads that lead to good experiences. So a weak landing page does not just lose sales, it also makes your ads more expensive. How important do you think landing page quality is to ad success?