Brajet
Emerald
- DOLLAR$
- $11,906.29
An awareness campaign is mainly about getting in front of people and making them familiar with a brand. A conversion campaign focuses more on getting a specific action such as a sale, sign-up, or enquiry. The difference is not only in the goal but also in the type of searches being targeted. Awareness campaigns often reach people earlier in their decision process, while conversion campaigns target people who are closer to taking action. Both play a role, but they serve different purposes. Which approach do you think creates more value over the long run?
