Ask What is the difference between search and shopping campaign performance for the same product?

[Meridian]

Search campaigns use text ads and keywords, while shopping campaigns display product images, prices, and product details directly in search results. Shopping ads often attract people who already know what they want because they can see the product before clicking. Search ads can help explain product benefits and reach users earlier in the buying process. Both campaign types can perform well, but results often depend on the product and customer journey. Do you think shopping campaigns have an advantage because customers can see the product immediately?