Ask What is the best way to handle Google Ads for a business with multiple product lines?

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A business with several product lines should usually separate campaigns based on each product category. This makes it easier to control budgets, keywords, and ad messages for different products. For example, a company selling shoes and bags should not place both in the same campaign because customers search for them differently. Separate campaigns also make reporting clearer and help identify which products are bringing the best results. What do you think is the biggest advantage of keeping different product lines in separate Google Ads campaigns?
 

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