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Recent studies show that a large portion of users never scroll past the top of a webpage. I've been working on display ads that appear below the fold, trying to capture attention despite their position. I experimented with brighter colors and animated elements to make the ads stand out.
I also tested different messaging lengths to see what keeps people interested when they finally scroll down. Some ads performed better with short, punchy text, while others needed more detail. It's been a challenge to balance visibility and engagement.
What's your strategy for getting attention in display ad placements below the fold?
I also tested different messaging lengths to see what keeps people interested when they finally scroll down. Some ads performed better with short, punchy text, while others needed more detail. It's been a challenge to balance visibility and engagement.
What's your strategy for getting attention in display ad placements below the fold?
