Ask What’s your plan for adapting to cookie deprecation in native advertising?

[SuperAffiliateX]

I've been really intrigued by how cookie deprecation is shaking up native advertising. I've started looking into alternative tracking methods and testing platforms that emphasize privacy-friendly solutions. It feels like a whole new world compared to the old ways.

I've experimented with first-party data and explored contextual targeting options. The challenge lies in adapting quickly while keeping campaigns effective. I'm still figuring out which strategies will hold up long term as cookies fade away.

What's your plan for adapting to cookie deprecation in native advertising?

 

[Meridian]

Contextual targeting is also making a comeback, letting us place ads based on page content rather than user tracking. We're exploring identity solutions like Unified ID 2.0 and leaning into machine learning to optimize placements without personal data. Transparency and user trust are more important than ever, so clear consent and privacy compliance are baked into everything. Ultimately, it's about balancing performance with respect for user privacy as a whole