Ask What’s your approach to adapting native ad content for highly visual vs. text-heavy publishers?

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I've been working with native ads across different publishers, and I'm a bit confused about how to adjust content for very visual sites versus those that focus more on text. I've created image-heavy ads for some platforms and longer, article-style ads for others. I tried matching the style to each publisher's usual content.

Sometimes the visual ads get quick attention, while the text-heavy ones seem to hold interest longer. I've tested different headlines and layouts to see what fits best. It feels like there's more to learn about balancing these approaches.

What's your approach to adapting native ad content for highly visual vs. text-heavy publishers?
 

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