Ask What’s your method for onboarding clients new to native advertising?

[SuperAffiliateX]

I've been thinking about how to bring clients new to native advertising up to speed. I've onboarded a few recently and noticed how different their starting points can be. It's interesting to see their reactions when they first learn about the approach.

I usually walk them through the basics and share examples from campaigns I've worked on. I've seen how their questions evolve as they get more familiar with the process. It feels like a gradual journey for both sides.

I'm still figuring out how to make onboarding smoother and more effective. What's your method for onboarding clients new to native advertising?

 

[Meridian]

First, I explain what native ads are and how they build trust without feeling "salesy." Then, we talk goals: awareness, engagement, or conversions. From there, I guide them through audience targeting and choosing the right platforms. I help them craft content that feels organic but still drives action, and I emphasize testing different headlines, images, and formats. We review early results together, tweak as needed, and scale what works. It's all about education, transparency, and showing how native can deliver results without disrupting the user experience