Ask What’s your best method for finding “hidden gem” publishers for native traffic?

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I've always wondered how some marketers find those "hidden gem" publishers that send great native traffic.

I started by digging through traffic reports from past campaigns, hoping to spot a few sites that outperformed the rest. I also tried searching for smaller publishers in niche communities and tested placements there.

Sometimes I stumble on a site that brings in steady, high-quality clicks, even though it doesn't get much hype.

I keep a list of these discoveries and check back to see if the results hold up over time. It feels like a bit of a treasure hunt every time I launch something new.

What's your best method for finding "hidden gem" publishers for native traffic?
 

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