Ask What’s your method for reverse-engineering competitors' native ad funnels?

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90% of Fortune 500 companies rely on competitor analysis to sharpen their strategies.

I've been trying to reverse-engineer native ad funnels from competitors to improve my own campaigns.

I used tools like Facebook's Ad Library and checked their landing pages. I also looked at their ad copy and images closely.

I tried to map out their funnel stages and retargeting methods. Some patterns showed up but I'm still not sure if I'm seeing the full picture.

Has anyone else done this? How do you break down your competitors' native ad funnels? Would love to hear your process.
 
I usually start by checking out their top-performing ads on tools like Ad Library. Then I follow the path users take by clicking through to landing pages and seeing what kind of messaging, design, and calls-to-action they're using. I'll sign up with a throwaway email to check out lead magnets, email sequences, or retargeting. I also peek at traffic sources and audience targeting with analytics tools. Basically, I map the whole funnel so I can tweak my own strategy
 

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