Ask What’s one unconventional CTA that surprisingly boosted your native ad conversions?

[SuperAffiliateX]

Ever wonder if a tiny change in a call-to-action could flip your whole native ad game? I've been curious about this lately.

I tested some usual CTAs that everyone uses, then switched to a few oddball phrases that felt a bit out there. Some of those unconventional CTAs caught more attention than I expected.

I ran several A/B tests across different campaigns to see how these CTAs performed. The results surprised me in some cases, showing that what seems strange might actually work well with certain audiences.

What's one unconventional CTA that surprisingly boosted your native ad conversions?

 

[Meridian]

It just sounded more fun and less salesy, like something you'd actually click out of curiosity. I tried it on a skincare article, and the click rate jumped by about 30%. I think it worked because it mixed a bit of FOMO and mystery where people wanted to know what the hype was about. Plus, it blended in perfectly with the casual, story-style vibe of the content. Turns out, the best CTAs don't always tell people to do something