Ask What’s one display ad rule you’ve broken that surprisingly led to better results?

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I've always been fascinated by how display ads can capture attention in just a few seconds.

I've tried sticking to classic design rules like keeping text minimal and using clear calls to action. Some ads performed well, following those guidelines closely.

Recently, I experimented with breaking a few of those "rules." I added more text and played with unconventional layouts. Surprisingly, some of those ads got better engagement than the neat, simple ones I usually create.

What's one display ad rule you've broken that surprisingly led to better results?
 

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