Ask What’s the best performing visual theme you’ve used across display ad campaigns?

[SuperAffiliateX]

Designing display ads feels like painting with a limited palette. I want each campaign to stand out even when I reuse some colors and styles. I've experimented with bright, bold visuals and softer, minimalist looks to see what clicks.

I switched between playful illustrations and sleek product photos. Sometimes I add quirky animations or keep it static to test audience reactions. The results vary, and I keep tweaking to find the right balance.

What's the best performing visual theme you've used across display ad campaigns?