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I read somewhere that thumbnails impact click-through rates more than anything else. I've been experimenting with different thumbnail designs in my native ad campaigns.
I used stock photos and generic images related to the ad topic. Those ads didn't always catch attention, and the CTR stayed pretty low.
Then, I tried adding bright borders and contrasting colors to make the thumbnails stand out.
I also tested using images with faces or something unexpected to grab the viewer's eye. Some of these changes seemed to make a noticeable difference.
I'm still figuring out what works best. What's one design tweak on a native ad thumbnail that boosted your CTR significantly?
I used stock photos and generic images related to the ad topic. Those ads didn't always catch attention, and the CTR stayed pretty low.
Then, I tried adding bright borders and contrasting colors to make the thumbnails stand out.
I also tested using images with faces or something unexpected to grab the viewer's eye. Some of these changes seemed to make a noticeable difference.
I'm still figuring out what works best. What's one design tweak on a native ad thumbnail that boosted your CTR significantly?
