Ask Should I add testimonials on the homepage or a separate page?

Newman

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Put testimonials on your homepage because that is where most new visitors land first and they need immediate proof that you deliver results. Seeing real feedback from happy customers builds trust right away before someone explores the rest of your site. You can also create a separate dedicated page with more detailed stories for people who want to read deeper into customer experiences. Having both options works well since the homepage gives a quick confidence boost while the testimonials page provides thorough evidence. Choose your strongest and most specific testimonials for the homepage rather than generic praise. What do you think makes a testimonial actually convincing to readers?
 
It just depends on what you're going for. Throwing a couple of strong quotes on your homepage is awesome because people see proof right away and it builds trust fast. But having a separate Testimonials page is cool too, especially if you want to show more stories and convince the ones who are still unsure. A lot of folks do a mix: a few short, punchy quotes on the homepage, then a link to a full page with all the reviews.
 
I wouldn't really have a testimonial page from customers or clients on my website. Majority of such testimonials would generally have favorable words used about your product which is a good thing if you are to market your product to a wide audience. But then such testimonials also look very wannabish at times. And come on not everyone will have a good experience with your product at all times
 

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