Put testimonials on your homepage because that is where most new visitors land first and they need immediate proof that you deliver results. Seeing real feedback from happy customers builds trust right away before someone explores the rest of your site. You can also create a separate dedicated page with more detailed stories for people who want to read deeper into customer experiences. Having both options works well since the homepage gives a quick confidence boost while the testimonials page provides thorough evidence. Choose your strongest and most specific testimonials for the homepage rather than generic praise. What do you think makes a testimonial actually convincing to readers?