Ask Should businesses spend less on ads and more on building relationships?

[Meridian]

Many businesses spend most of their budget on ads hoping for quick sales, but this does not always build lasting customers. Focusing on relationships means answering questions, staying active with people online, and showing that a business actually cares about the people buying from it. This kind of trust often keeps customers coming back long after an ad campaign ends. Some people still believe ads bring faster results even if the connection does not last. Which approach makes more sense long term?