Ask Should businesses focus on quality leads instead of more leads?

[Meridian]

Chasing every single lead can waste a lot of time and money if most of those people never buy anything. A business that focuses on quality leads spends more effort finding people who actually need what they sell. This means fewer names on the list, but a much higher chance of turning them into paying customers. Quantity looks good on paper, but quality brings real sales. What do you think matters more when a business wants steady growth, having many leads or having the right ones?