Ask Should businesses focus on overall growth instead of individual campaign results?

[Brajet]

Some people believe looking at the bigger picture makes more sense than judging every single campaign on its own. A campaign might not bring big numbers right away, but it could still be helping the brand grow over time in ways that are not easy to see immediately. Focusing only on short term results from one campaign might cause a business to miss the full story. Should businesses pay more attention to long term growth instead of judging each campaign alone?