Ask Should businesses ask customers how they found them instead of depending only on analytics?

[Meridian]

Analytics tools can show numbers, but they cannot always explain why a customer chose a business. Asking customers directly how they heard about a brand can uncover things that tracking tools miss, like word of mouth or a recommendation from a friend. Numbers alone do not always tell the complete truth about buying decisions. Talking to customers gives a more human side to the story that data cannot always capture. Should more businesses make this a regular habit?