Many creators believe trending sounds help posts reach more people, because platforms tend to push posts that use popular audio at that moment. Some evidence supports this, since posts with trending sounds tend to appear more in recommendation feeds while the sound is popular. Once a sound loses its trend status, the advantage fades fast, and content quality carries the post further instead. Does trending audio improve how far a post travels?
Ask Is there any proof that using trending audio or sounds actually increases reach?
- Thread starter Newman
- Start date
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