Ask Is it worth running the same content idea on multiple platforms or should each platform get something different?

[Meridian]

Using the same idea on every platform can save time, but each platform works in its own way. What does well on one app can be ignored on another. Changing the tone, length, or style slightly for each platform often brings better results than posting the exact same thing everywhere. People also act differently depending on where they are scrolling. Should content be changed for each platform or kept the same everywhere?