Ask Is it true that buyers forget a brand if it goes quiet for too long?

[Newman]

When a brand stops posting or talking to its buyers for a long stretch of time, people slowly stop thinking about it, even if they once liked what it offered. The mind holds on to what it sees often, and once a brand disappears from view, newer names quickly take up that same space in a buyer's memory. Staying visible, even with small updates, seems to matter more than many brands realize. Does silence really cause buyers to forget a brand this fast?