Ask Is it true that buyers like short and clear emails more than long ones?

Most buyers do not have time to read long emails, so short and clear messages usually get better results and more replies. A long email full of details can make the reader lose interest before reaching the main point, especially when checking messages on a phone. Getting straight to the point while still sounding polite often works better than adding extra words. Some situations may still need longer emails to explain complex topics. Do you think shorter emails perform better than longer ones?
 

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