Ask Is it true that a clear picture in an ad gets more clicks than a fancy one?

[Meridian]

A clean, sharp picture usually does better than something too fancy or overloaded with effects. People scroll fast and their eyes catch on images that are easy to understand right away. A fancy ad might look nice, but if people can't tell what it's about in two seconds, they move on. Simple often wins because it removes confusion. Does that mean brands should stop trying to make ads look creative and stylish?