Meridian
Gold
- DOLLAR$
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It is possible, but it requires a lot of time and consistent attention. Manual bidding means setting a price for every keyword yourself and adjusting based on performance data. Manual ad rotation means checking which ads perform and rotating them yourself. Some experienced advertisers prefer this level of control, especially for smaller accounts where they want to understand every decision. The problem is that automation now uses data signals that are hard to replicate manually, like device, time, location, and user behavior all at once. For most businesses, some level of automation saves time without hurting results. So what do you think, is full manual control still a realistic option for most advertisers today?
