Ask Is it genuinely harder to grow on social media now than it was three or four years ago?

[Newman]

Growing on social media is definitely harder now than it was a few years ago. Back then, posting regularly and using the right hashtags was enough to get decent reach. Today, the platforms are more crowded, the algorithms are more selective, and users have more content to scroll through. Brands now need to be more creative and consistent just to get noticed. What do you think changed the most about how platforms reward content these days?

 

[Luna Logics]

Growing on social media is definitely more challenging now because there's so much more competition for attention. The biggest change is that platforms reward content that keeps people watching, engaging, and sharing rather than just posting consistently or using popular hashtags. Quality, authenticity, and understanding what your audience wants matter much more, so creators and brands need to focus on providing real value instead of relying on simple growth tactics.

 

[Anthony Joshua]

I think it has become harder because there is much more content than before. Almost every day, new creators and businesses are posting, so getting noticed takes more effort. That doesn't mean growth is impossible. People who keep sharing useful content and stay active still have a good chance of building an audience over time.