Ask Is it genuinely harder to grow on social media now than it was three or four years ago?

[Newman]

Growing on social media is definitely harder now than it was a few years ago. Back then, posting regularly and using the right hashtags was enough to get decent reach. Today, the platforms are more crowded, the algorithms are more selective, and users have more content to scroll through. Brands now need to be more creative and consistent just to get noticed. What do you think changed the most about how platforms reward content these days?