Many shops spend so much money and effort trying to bring in new buyers that they forget the old ones who already trust the brand. This happens because getting new customers feels exciting, while keeping old ones seems less urgent. But ignoring repeat buyers can hurt a business over time, since they often spend more and refer others without being asked. Should shops spend equal effort on keeping old buyers happy as they do on finding new ones?
Ask Is it common for shops to forget about old buyers while chasing new ones?
- Thread starter Newman
- Start date
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