Ask Is it common for shops to chase likes instead of real buyers?

It is easy for a shop to get caught up chasing likes and comments since those numbers show up right away and feel like proof that people care about the content. But likes do not always turn into money in the account, since many people who like a post never actually buy anything from the shop behind it. Real buyers often come from trust built over time rather than one viral moment. Is chasing likes really pulling shops away from their real buyers?
 

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