Ask Is it common for new shops to copy big brands instead of finding their own voice?

[Brajet]

New shops often copy big brands because it feels safe and already trusted by people. They copy the colors, the tone, and even the way big brands talk to customers online. But buyers can usually tell when a shop is not being original, and this can make trust harder to build. A shop that speaks in its own way often connects better with people. Should new shops build their own identity early, or is copying big brands a normal way to start?