A lot of marketers spend so much time on ads, content, and campaigns that they forget customer service is part of the brand too. When a customer calls with a complaint and gets treated poorly, no fancy advertisement can fix that memory. The way a business handles complaints, refunds, and simple questions shapes how people see the brand just as much as any campaign does. Should marketing teams work more closely with customer service to protect the brand's image?
Ask Is it common for marketers to ignore customer service as part of the overall brand experience?
- Thread starter Meridian
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