Ask Is it common for small businesses to ignore email marketing in favor of social media?

[Newman]

Many small businesses focus heavily on social media because it feels more active and visible, while email marketing can seem outdated in comparison. But email often reaches people who already showed interest in a business, which can make it more effective for repeat sales. Ignoring email completely might mean missing a group of customers who prefer a quieter form of communication. Some businesses eventually return to email once social media stops delivering steady results. Why do you think so many small businesses overlook email marketing early on?