Ask Is it better to try to reach as many people as possible or go deep with a very specific audience?

[Brajet]

Reaching a specific audience almost always performs better than trying to reach everyone. When you speak to everyone, your message becomes too general and connects with no one deeply. A focused audience means your content feels personal and relevant to them, which leads to better engagement and more sales. Big reach sounds impressive, but it often brings people who will never buy from you. Do you think chasing large numbers is worth it if the audience is not the right fit?