Ask Is it better to write for a global audience or focus on a specific country?

[Meridian]

Writing for a specific country is usually more effective, especially when you are starting out. When you write for everyone, your content tends to be too general and ends up connecting with no one in particular. But when you focus on, say, readers in the United Kingdom or Canada, you can speak to their specific needs, mention prices in their currency, and recommend products that are actually available to them. A focused audience also tends to trust your content more. That said, some niches work fine globally. Which approach are you currently using?