Ask Is going viral actually good for a business or does it just bring people who will never buy?

[Brajet]

Going viral can bring a huge number of views and attract attention very quickly. The problem is that many of those viewers may only be interested in a single post and never return. Businesses usually benefit more when attention turns into loyal followers, customers, or long-term interest. Viral success can be useful, but it does not always lead to sales. Do you think businesses place too much value on viral content compared to steady growth?