Many followers enjoy content without buying anything. Some follow for entertainment, updates, or useful information rather than products or services. Even so, followers can still help a brand by sharing content and increasing visibility. A smaller group of loyal followers often creates more sales than a very large audience with little interest. Because of this, engagement can matter as much as follower numbers. Do you think follower quality is more important than follower quantity?
Ask Do people who follow a brand on social media actually buy from that brand or mostly just watch?
- Thread starter Newman
- Start date
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