Ask Is building a private community worth more than growing a public social media page?

A public page can reach many people and help attract new followers. A private community, such as a group or membership space, often creates stronger connections because members can interact more closely. People inside a community may trust the brand more and stay engaged for longer periods. Both options have value, but they serve different goals. Do you think strong community connections are becoming more valuable than public audience size?
 

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